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Airman To Entrepreneur

My name is Rochelle "SLAY Queen" Hemingway.  I'm the CEO and Founder of SLAY To Success, LLC.  My dad served 23 years in the United States Air Force, so my family traveled all over the world until he retired in Kokomo, Indiana.  I attended Northwestern High School and attended one year of college at Indiana University of Kokomo Community College.  At the age of 18, I joined the United States Air Force.  I traveled and served all over the world and retired after serving over 30 years.  I retired serving and leading in the highest enlisted rank in the highest enlisted position on a military base with over 8,000 people.  After I retired, I wrote my first book titled "SLAY To Success" about my military experiences, started SLAY To Success, LLC, and completed my Master of Science Degree in Strategic Leadership.  I enjoy all things related to leadership, health, and fitness.

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My Background Story

A little more about me...


While I was growing up, I struggled with my weight.  Between my junior and senior years of high school, I lost 40 pounds and before I joined the United States Air Force, I lost 20 more pounds.  My health and fitness journey propelled me to serve boldly and courageously for over 30 years in the military and continues to push me to reach my full potential in retirement. I've managed to keep my weight off for 30 years and I love helping others to achieve their health and fitness goals as well.


My husband and I met while we were serving in the military.  We got married in 2003.  In 2008, my husband and I were told we could not have a child without medical treatment.  We went through one round of invitro fertilization and we found out the procedure was unsuccessful.  In 2010, we had our son without treatment which changed my faith I had in God. It is so fulfilling to be a mom and a wife. 

During my military career, I served as a medical technician, an Independent Duty Medical Technician, a First Sergeant, a program manager on the Inspector General's team, a Medical Group Superintendent, and a Command Chief Master Sergeant.


In 2018, one of my Airmen lost his battle with depression.  Three days later, I deployed to the countries of Jordan and Kuwait for 7 months.  I was extremely devastated because I could not attend his funeral to pay my respects and I was deploying for the first time since our son was born.  To motivate myself to get through the deployment, I used my Airmen's favorite word, "SLAY".  When I returned from the deployment, I started to use the word in emails, closing remarks at meetings, and to motivate others throughout the organization.  The word "SLAY" means to kill it, to dominate it, and to nail it; to impress greatly; to be on point; to dream and work hard until you own it! 


Before I served and led in my last position as the Command Chief Master Sergeant at Ellsworth Air Force Base in South Dakota, I attached life and leadership philosophies to each letter of the word that served me well during my career and shared with the base as a way to encourage, motivate, and inspire others to meet the mission.  The S stands for stay ready to be ready, the L stands for lead out loud, the letter A stands for a sense of family/community, and the Y stands for you are built to last.

I am a certified image consultant with experience in all areas of leadership consulting. 

I'm most often asked about body language, conversation, networking etiquette, and wardrobe. As a professional keynote speaker, I have conducted many presentations for the United States Air Force, businesses, and corporations. I also provide one-on-one consultations to women who are working in executive leadership roles and women who are transitioning from a long career and looking to improve their image and marketability.


I started SLAY To Success, LLC to create a world where women step into their authentic personal brand to stand shoulder-to-shoulder with men as influential leaders, decision-makers, and change agents across all sectors.

Keep on SLAYin' until you can't SLAY no more!


I'm always looking to meet new people and for new and exciting opportunities where I can add value.


Let's connect.

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