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Confidence Begins When You Finally Realize That YOU Count and It’s No Longer Acceptable for YOU to Settle

As a United States Air Force woman veteran and the founder of "SLAY To Success," I've dedicated my life to empowering women professionals to step confidently into their memorable personal brands with authenticity. My journey from military service to entrepreneurship has taught me the immense value of a strong personal brand. I am passionate about sharing this knowledge with other women who are ready to transform their careers and lives.

The inspiration to create an in-person workshop on personal branding, titled “Own The Room,” stems from my own experiences and the challenges I observed throughout my 30-year military career. I frequently saw talented, capable women struggling to make their voices heard, to be seen, valued, and recognized for their contributions. These women, transitioning into new career fields, stepping into executive leadership roles, or returning to work after a break, often faced barriers that could be overcome with the right tools and strategies.

The Journey to Confidence

Confidence is a journey, not a destination. It's about realizing that YOU count and that it's no longer acceptable to settle for less than you deserve. Here’s how to start that journey:

1. Acknowledge Your Worth

The first step to building confidence is acknowledging your worth. Every experience, skill, and achievement you've accumulated adds value to who you are. Reflect on your journey, celebrate your accomplishments, and recognize that you have something unique and valuable to offer.

2. Set Boundaries and Standards

Confidence grows when you set boundaries and standards for yourself. Decide what is acceptable and what is not in both your personal and professional life. Understand that settling for less diminishes your self-worth. Demand respect, fair treatment, and opportunities that align with your goals and values.

3. Embrace Authenticity

Authenticity is the cornerstone of a memorable personal brand. Embrace who you are, including your strengths, weaknesses, quirks, and unique qualities. When you are true to yourself, you attract opportunities and people who resonate with your authentic self, boosting your confidence in the process.

4. Invest in Your Personal Development

Investing in your personal development is crucial. Seek out workshops, courses, and mentors that help you grow your skills and expand your knowledge. My “Own The Room” workshop is designed to provide women with the tools and strategies needed to build a strong personal brand, enhance their leadership skills, and step confidently into their next career, business, or next chapter phase.

5. Surround Yourself with Support

Surround yourself with a network of supportive, like-minded individuals who uplift and encourage you. Whether it's family, friends, colleagues, or professional networks, having a strong support system can boost your confidence and remind you of your worth during challenging times.

The Power of Personal Branding

Personal branding is more than just a buzzword; it's a powerful tool for professional growth and success. A strong personal brand sets you apart from the crowd, communicates your unique value, and opens doors to new opportunities. Here's why personal branding is essential for confidence:

  • Visibility and Recognition: A well-defined personal brand increases your visibility and recognition in your field. It ensures that your skills and contributions are noticed and valued.

  • Career Advancement: A strong personal brand positions you as a leader and expert, paving the way for career advancements, promotions, and lucrative opportunities.

  • Authentic Connections: Your personal brand attracts authentic connections and relationships that align with your values and goals, creating a supportive and empowering network.


Confidence begins with the realization that YOU count and that it’s no longer acceptable for YOU to settle. Embrace your worth, set high standards, invest in your personal development, and build a strong personal brand. Remember, you have the power to transform your career and life. It's time to own the room and step into your greatness.

Join me at the “Own The Room” in-person workshop on Saturday, July 13th, from 10 am to 12 pm EST, where we will explore the tools and strategies to elevate your personal brand and step confidently into your future. Together, we will break down barriers, overcome challenges, and slay to success. Register at

Stay confident, stay authentic, and never settle for anything less than you deserve.

Keep on SLAYin' until you can't SLAY no more!

With admiration and support, Rochelle "SLAY Queen" Hemingway

About The Author:

Rochelle "SLAY Queen" Hemingway is a retired Air Force Chief Master Sergeant 30-year veteran. Rochelle has a passion for empowering others which led her to pursue further education in strategic leadership and to become a certified image consultant. Rochelle combined her military experience with specialized training that offers a unique perspective and valuable insights to those looking to elevate their personal and professional presence.

Nowadays, people seek out Rochelle for advice about body language, conversation, networking etiquette, and wardrobe. She is a self-published author of 3 books:

1."SLAY To Success",

2."Own Your Power: Building A Memorable Personal Brand To Gain Opportunities for Women 40 & Beyond 

3. "Elevate Your Image: Personal Brand Strategies"

As a professional keynote speaker, she has conducted many presentations and workshops for the United States Air Force, businesses, and corporations. Rochelle helps women and organizations achieve professional success by working with them on their image and impact. She also works with women one-on-one on personal branding coaching, image consulting, virtual presence optimization, and executive presence development. Visit

Rochelle started SLAY To Success, LLC to create a world where women step into their authentic personal brand to stand shoulder-to-shoulder with men as influential leaders, decision-makers, and change agents across all sectors.

The word SLAY means to kill it, to dominate it, and to nail it; to dream and work hard until you own it; to be on point and to impress greatly.

The word SLAY is also an acronym that stands for universal life and leadership philosophies that she implements in her daily life: S-stay ready to be ready, L-lead out loud, A-a sense of family/community, and Y-you are built to last.

Subscribe to the SLAY To Success YouTube Channel for personal branding strategies

Book a free 30-minute call to chat with me about how I can support you and or your organization's goals. 

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